Connected Spaces

Airports need to look at how they deliver experiences that engage and reward the many passengers that flow through our major hubs. By placing the passenger at the centre of the experience, simplifying the necessary tasks, engaging them with timely and contextually relevant messages, the passenger is put at ease and can avail themselves of opportunities that will enhance their experience.

Malls are mostly unaware of the customers who are visiting the many brands who reside in their space, often turning up unannounced and remaining anonymous.  It would be great to work with those brands to curate relevant messages between visits, welcome them with a simple message on arrival with an offer or inform them of the busy routes home.

Your customers may be loyal fans but with their connected devices, they’re doing more than sitting watching their favourite team while they’re on site. More and more stadia and arenas boast food, drink and shopping and, like all customers, they respond best to relevance. A growing number of sports stadia are like arenas, with a variety of artists and events occurring posing opportunities to connect data across partners.

Other ‘spaces’ benefiting from Connected Spaces are tourist destinations, theme parks, attractions, cruise lines, casinos and even islands and cities being perhaps obvious examples with the inherent advantage that they are ‘the’ destination. Yet few would argue they’ve maximised their potential to market before, during and after and with their partners to optimise the experience and business return.