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What is Fuse?

Combining the expertise of Acxiom, Treasure Data, and Mullenlowe Profero, FUSE provides auto marketers the tools they need to take advantage of the promising recovery and future growth of the sector, its expanding marketing and communications channels and evolving consumer demands.

What is Fuse?

FUSE enables automotive marketers to differentiate themselves in a crowded sector with personalisation, using 360-degree customer insights to smooth out customer journeys, fuel marketing activities, retain valuable customers, demonstrate ROI and win new business.

FUSE Auto is an expert solution that takes leading customer data platform (CDP) technology innovation and blends it with design concept and brand-led humanised CX. Finally, FUSE features customer intelligence services including collection and unification of data, analysis, and activation to drive truly data-led digital marketing that reduces automotive purchase lifecycles and delivers personalised vehicle experiences.

The Fuse solution will bring together three core capabilities

Fuse Benefits

  • End to end owned channel full funnel marketing solution

  • Powers personalisation and scalability

  • Connects data, CDP technology and UX

  • Simplifies implementation and reduces time to market

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