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Vodcast 2/3 | How data-driven marketing enables good customer experience

Welcome to Acxiom’s retail vodcast. This is the second vodcast in a series of three, in this 30-min video, Chris Field, Editor of Retail Connections and Lisa Packe, Acxiom, will be discussing: How data-driven marketing enables good customer experience. Why not watch our third vodcast, and last in the series, Connecting offline and in-store experiences.