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Vodcast 1/3 | What retailers need to do to adopt a successful customer experience

Welcome to Acxiom’s first vodcast. This is the first vodcast in a series of three, in this 30-min video, Chris Field, Editor of Retail Connections and Lisa Packe, Acxiom, will be discussing: What retailers need to do to adopt a successful customer experience. Why not watch our second vodcast: How data-driven marketing enables good customer experience.