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Virgin Media: Single Customer View Provides In-Depth Customer Insight

The Challenge

Gain in-depth customer insight across all business areas and channels by achieving a holistic view of customers.

Our Response

Creation of a single customer view, using AbiliTec® matching technology and a centralised customer intelligence platform.

The Impact

The ability to analyse customer behaviour and preferences increases the effectiveness of marketing activities and improves the customer experience.
Read the Case Study here.