No more data silos: how the ‘Open Garden’ helps marketers connect with real people
Harnessing the power of data is the holy grail for most marketers. But companies are still finding it challenging to achieve the Single Customer View (SCV). In a survey by Experian, over 1,000 marketers worldwide cited poor data quality, siloed departments, and the inability to link different technologies as some of the major challenges in creating a SCV.
In the fourth episode of Everything You Need to Know (EYNTK) about data and customer experience, Jed Mole, VP of Marketing at Acxiom explains how to tackle these challenges with an ‘Open Garden’ approach which allows brands to identify and connect with real people under a solid data foundation.
Catch up on episode three which examined the ‘safe haven’.