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That’s the Way the Cookie Crumbles: Death of the Third-Party Cookie

That’s the Way the Cookie Crumbles: Death of the Third-Party Cookie That’s the Way the Cookie Crumbles: Death of the Third-Party Cookie

Cookies have left breadcrumb trails for marketers to follow for the last 20 years, but what happens when those trails disappear? As Google and Facebook continue to ring-fence the ad spend world how do you make sure you can continue to execute your digital advertising campaigns successfully? Marketers who are ready for these changes will not only survive in the coming cookie-less world – they will thrive!

Acxiom and Tealium explore how the market is evolving away from third-party cookies and give you the best alternatives and actions you can be taking now to set yourself up on the right path.

In this on-demand webinar, our experts discuss:

  • How to survive third-party cookie loss and boost your digital marketing

  • How the move away from third-party cookies could affect your media spend and ROI

  • Which alternatives and actions you can take now to be prepared

Watch the Webinar On-Demand

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