The travel landscape is changing fast.
Today, the journey from planning to booking and experiencing a trip is increasingly fragmented. With wider access to information and options, consumer expectations of travel are evolving.
To succeed, it’s crucial that travel brands can keep up and align with shifting consumer needs by:
- Making the path to purchase as simple as possible
- Utilising data to create a single view of their customers
- Adding value to a traveller’s journey by personalising the experience
‘Expectations vs. Experience – Are Travel Suppliers Hitting The Mark?’ details insights and challenges for data-driven marketing in travel today – to help travel brands understand how data can make the difference.