Making your brand a Customer Data Platform Winner: a Guide
At a time of accelerating digital complexity and sky-high customer expectations, CDPs unify data and empower brands to deliver relevant, personalised, cross-channel experiences that earn loyalty and build valuable, long-lasting customer relationships.
But simply implementing the first CDP you find is unlikely to be the answer to your problems. Brands that do this often find themselves left with an expensive piece of technology that doesn’t deliver the results they were expecting.
Before selecting a CDP you need to do your homework, and find the right technology for your specific use cases and requirements, ensuring it can be aligned with (and fully integrated into) your organisation.
A CDP is an important piece of the marketing puzzle, but it will always need to work in conjunction with peripheral tools and capabilities to achieve the desired results. Perhaps you’ve only just started exploring CDP options? Or maybe you’re already looking to implement a specific platform and just need a little support? Either way, this guide will give you a head start on achieving CDP success.
In our latest Guide you will find out how to become a CDP Winner explained in 5 sections:
- Section One: It all starts with alignment
- Section Two: The nuts and bolts of CDPs
- Section Three: Mobilising for CDP Success
- Section Four: Implementing the CDP
- Section Five: Continuous Value Creation
The ever changing customer requirements mean that value creation is an ongoing process that requires constant improvement to ensure that brands properly engage their customers and deliver value from their investment. Additional support is typically required when you start to deliver more sophisticated use cases as the organisation moves up in the maturity curve. Rising up on the maturity curve can be a challenge for organisations as the process might involve consultancy, skills and people that are not present in the organisation to facilitate the transition and deployment of new capabilities.
Depending on the organisations current maturity state, this could be moving from single channel to multi-channel personalisation, designing more complex customer journeys that cover multiple life stages, real-time capabilities or more advanced Desisioning and ML capabilities across the organisation. Acxiom’s Personalisation Service can deliver the support you need, providing you with a retained but flexible and scalable team of value-focused consultants, technicians, and analysts to support the demands of your business stakeholders.
In fact whatever support you need, at whatever stage, Acxiom is here to help. From strategy and selection to integration and implementation, and onwards to optimisation and value creation, we’re a vendor and industry-agnostic partner that can help you maximise the performance and business outcomes of your CDP investment.
