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Lulu Guinness Case Study

Lulu Guinness Case Study – improving customer insights for better business decision-making

Key Objectives

To understand the customer better and to identify the correlations between the online and in-store shopper

The Solution

Using InfoBase and Personicx, Acxiom profiles existing customer data to provide a rich and comprehensive understanding of current and potential customer profiles.


Lulu Guinness is using InfoBase’s detailed customer profiling and Personicx segmentation across all business areas to drive insight-led development and support business decision-making.

Read the case study here.