How Acxiom Created a Unified Data Layer for Ford
Customer First, Data First
This is a story of how Ford with Acxiom’s help are using data to better understand and engage customers in a disrupted digital world. This applies to automotive, where it’s less about buying cars and more about a service experience. From online search and comparison to the dealer and the deal, then from delivery to driving, servicing, and most important of all, enjoying our increasingly connected cars.