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How Acxiom Created a Unified Data Layer for Ford

Customer First, Data First

This is a story of how Ford with Acxiom’s help are using data to better understand and engage customers in a disrupted digital world. This applies to automotive, where it’s less about buying cars and more about a service experience. From online search and comparison to the dealer and the deal, then from delivery to driving, servicing, and most important of all, enjoying our increasingly connected cars.

How Acxiom Created a Unified Data Layer for Ford How Acxiom Created a Unified Data Layer for Ford