skip to main content

How a Leading Motor Company Leveraged CDPs to Drive Media Optimisations

With the help of Acxiom and other IPG agencies, this global automotive leader was able to connect the dots for their marketing teams, achieve data transparency, optimise media execution, and improve ROI and measurement.

How a Leading Motor Company Leveraged CDPs to Drive Media Optimisations How a Leading Motor Company Leveraged CDPs to Drive Media Optimisations

The Challenge: Enhanced Customer Experience

Wanting to optimise media targeting but facing a lack of reporting clarity, this automotive leader needed to increase ownership of their internal MarTech and recruited multiple agencies to deliver end-to-end personalisation to customers across 16 European markets.

The Solution: Customer Data Platforms

Using a combination of a customer data platform from Treasure Data, and a digital experience platform from Sitecore, the client drove media optimisations through an enhanced data layer. By consolidating functionalities through a flexible model with Treasure Data, and making the data actionable with Sitecore, the organisation can now push personalisation to the wider space and treat data as an asset.

The Results

This Automotive leader can now create consistent customer experiences across all touchpoints, allowing teams to make data-driven decisions, optimise operations, and increase budget efficiency.