Global data privacy: What the consumer really thinks

What do consumers really think when it comes to their data? Amidst a significant increase in discussions about data, the GDMA have released this report, created in partnership with Acxiom, to help us recognise the relative consistency of attitudes towards data privacy globally.  

This is the first ‘Global data privacy: What the consumer really thinks’ report, which expands to take in the views of people across 10 markets and 4 continents globally.

Although many questions have been raised about whether major data breaches and increased discussion surrounding our personal data is impacting consumer anxiety over how their information is used and managed. The research shows that consumer attitudes are changing in a positive way.

Click below to see:

• The changing global consumer landscape
• What is being done to promote a healthy global data economy
• Global rights and responsibilities