Using data technology to connect brands with real people across digital and physical spaces.
Destinations, venues, terminals, malls now recognise that they are more than physical spaces – today they exist to enrich consumer experiences.
But how can brands unlock this potential; aligning digital and physical spaces for truly integrated, multichannel experiences?
Connected Spaces is a combination of technology and data that enables you to better identify, understand and engage with customers across all touchpoints.
This eBook outlines how brands can use Connected Spaces to:
– Deliver a brilliant customer experience at all times, in real time
– Provide a frictionless service across digital and physical locations
– Enhance your ability to identify customers and prospects across touchpoints
– Use Adobe Experience Cloud technologies to turn data into actionable insights
– Achieve a genuine single customer view and enhanced retail customer journey