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Citi Case Study: More Effective Campaigns Mean Lower Costs and Better Results

The Challenge

Citi’s direct mail campaigns were underperforming so it called in Acxiom to cut costs and attract more customers.

Our Response

Acxiom removed obsolete data, used past responses to inform future campaigns and modelled customers to target UKs’ first pre-approved credit card offering.

The Impact

More effective campaigns cut costs by 10% and attracted 20% more customers; > 90% of respondents to pre-approved offer were accepted.

Read the case study here.