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Calling All Auto Brands— It’s Time for a CX Gear Change

An Acxiom Point of View by Simon Chung, Head of Strategy and Consulting, EMEA

 

 

Calling All Auto Brands— It’s Time for a CX Gear Change Calling All Auto Brands— It’s Time for a CX Gear Change

Take a look at this POV on key trends currently impacting the auto market and steps brands can take now to prepare for a continually evolving future.

Both the auto market and the car buyer are changing rapidly. Customer expectations are skyrocketing, and brands need to shift their CX strategy up a gear to deliver what they want. Auto brands must put the right foundations in place now to ensure they can understand their audiences and deliver outstanding experiences to build and maintain long-term relationships.

 

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