Trust is the invisible currency of commerce. No sustainable business can create value without it. Brands exist to signal trustworthiness,and they die when that signal fails. That’s why companies spend so many millions building, promoting, and defending their brands.
But as they take on the task of building trust to improve CX, there’s an additional factor to consider. Today, brands need to earn a different kind of trust – one that brings a whole new set of challenges
and opportunities. It is known as data trust.
Learn about a covenant between brand and people
Find out about the six convictions of data trust
Learn how data trust can help you deepen customer relationship and enrich engangement