Globalisation and the internet have created a borderless digital world.
Today, brands must reach and engage consumers everywhere and deliver great customer experiences in key markets. With access to two-thirds of the world’s consumers, Acxiom has removed the complexities of acquiring and activating consumer data globally by offering a central source and depth of expertise to manage:
– Differences in the availability and granularity of data by country
– Divergence in the rules around data collection, use and sharing on a country-by-country basis
– Inability to resolve identities across digital and offline channels
– Limitations around how data can be integrated into publishers or platforms