Lars Formanek

Senior Strategy Consultant at Acxiom EMEA

Lars Formanek advises companies on the development of holistic personalisation and customer experience strategies with the aim of securing a sustainable competitive edge in increasingly disruptive markets. He takes a client-specific approach to marketing transformation through the development of data, technology and customer intelligence.

With many years of experience as a marketing leader in travel, lifestyle and retail industries as well as in start-up think tanks, Lars brings a customer-centric business perspective and an agile methodology set. His background includes strategic and operational marketing, value prop design, change management, communication strategy and process modeling. Lars holds an MBA from ESSEC Paris and Executive Certifications in Digital Marketing Leadership and Customer Experience Management from Columbia Business School New York.

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