
Jed Mole
Chief Marketing Officer
Jed Mole serves as Chief Marketing Officer at Acxiom.
In his role, he is responsible for Acxiom’s communications with its various audiences, building the brand and supporting business growth. Before moving into the CMO role, Jed held various marketing, product, sales and sales support roles in Acxiom’s international business; this included key client engagements with brands including Procter & Gamble, Sony, Dell and Hearst.
Jed is a founding member of Acxiom’s IDEA (Inclusion, Diversity, Equity and Awareness) Council. He also serves as an executive sponsor for KNeuro, an employee resource group dedicated to and driven by neurodivergent members of Acxiom, Kinesso and Matterkind.
Before joining Acxiom in 1996, Jed was marketing manager at Cable & Wireless, an international telecommunications company, and also worked at Ernst & Young. He started his career as an officer in the Royal Navy.
A native of England, Jed holds a bachelor of science degree in economics and management studies from the University of Cardiff, a diploma in marketing and is a fellow of the Institute of Data & Marketing. Living in England with his two sons, Jed is a keen musician, both writing and performing.
Connect on LinkedInContent from Jed Mole
New Global Research: People Are Increasingly Comfortable Sharing Their Data
The Axiom of Acxiom
The Burner Phenomenon: Will covid-19 change our relationship with data?
Knowing how comfortable people are with sharing data has never been more vital
How re-cutting cookies can ease concerns over data privacy
Levelling the playing field in the data economy
Fundamentals of Data-Driven Marketing in Travel – Key Statistics
How Retail Is Changing: Key Data-Driven Marketing Statistics
Data-Driven Marketing in Retail: 4 Areas of Change
Challenges and Changes for Data-Driven Marketing in Retail
Data-Driven Marketing in Travel: 6 Areas of Change to Consider
Challenges and Changes For Data-Driven Marketing in Travel
Data Governance, Blockchain, Brand Safety: Considerations For Data-Driven Marketers
Data-Driven Marketing Trends: What Do Marketers Need to Know
Data Rights and Responsibilities: How Do Consumers Feel in 2018?
3 Data Privacy Challenges and 3 Priorities to Consider to Promote a Positive UK Data Economy
How is the Consumer Data Privacy Landscape Evolving?
10 Consumer Data Privacy Trends Ahead of GDPR
What is the ‘Omnichannel Integrator’? How Can it Unify Your Marketing?
How To Achieve Personalised, Cross-Channel Customer Experiences? 7 FAQs Answered
8 Common CMO Challenges That Omnichannel Integration Solves
Omnichannel Integrator: Connect Everything at the Data Layer To Enhance Customer Experience and Revenue Growth
How Airports, Malls and Arenas Can Benefit From A Connected Spaces Customer Experience
5 Reasons To Include Connected Spaces in Your People Based Marketing Strategy
How Heathrow Uses Connected Spaces To Transform Their Customer Journey
What You Need To Know About Connected Spaces To Enhance Your Customer Experience
Infrequently Asked Questions About Data: Privacy and Compliance
Understand Your Online And Offline Data To Build Defined Data Strategy
Does Your Marketing Data Strategy Account For These Data Basics?
Top 12 Infrequently Asked Questions About Data
The Value of Data: What’s It Worth, and How Will GDPR Impact It?
How Constrained Should Data Be?
Narrowing the Data Perception Gap: What Impact Will GDPR Have On Transparency?
Effective Planning for GDPR and Enshrining Consumer Privacy
What Impact Will GDPR and Brexit Have on UK Data Personalisation?
An Open Garden Approach To The Single Customer View
How To Deliver A Personalised Customer Experience At Scale in Retail Stores
Developing A Single Customer View At Scale: Heathrow Airport Case Example
Building Trust In Data & Long-term Relationships With Customers
The Future Of The Internet of Things (IoT)
Creating Customer Loyalty Solutions For Points In The Customer Journey
How To Deliver The Value Exchange And A Seamless Omnichannel Experience
Customer Attitudes To Data
Why Do We Need A Value Exchange For Data?
Customer Recognition: Is A Loyalty Program Right For My Retail Brand?
How can marketers improve customer experience management within the Automotive Industry?
Driving with the headlights on: how automotive companies can consolidate customer touchpoints for clear, connected communication
The customers real customer journey revealed
Need to improve customer experience and engagement? Here are three data-driven articles to show you how
Monty Python, Marketers and A Nice Shrubbery
Math Men + Mad Men + X-Men: The importance of fusing data, creative and technology
What Does A “Connected Customer Experience” Actually Mean, And Why Should CMOs Care?
Tips On Best Practice Customer Insight And Ethical Data Use
Ethical Customer Recognition: Marketing’s Top Concerns On Responsible Customer Connections
The loyalty laggards. The critical issue affecting insurance companies
Five considerations for retail brands when using customer loyalty programmes
Data connectivity: Five Quotes To Change Your Opinion Of Customer Recognition And Insight
How retailers can use data connectivity to enhance their customer experience
Swipe Right to vote: The ‘Tinderisation’ of future politics
Secret agents? How the rise of social media is affecting travel + leisure brands
Directing data – Delivering the holy grail of right message, right time and right place
The Data Strikes Back?
Three ways brands can bolster social media campaigns
Marketing Technology Lessons from Formula 1
The shifting sands of the`people-based’ industry
Why Brands Need To Embrace Data Connectivity
May The Data Be With You
Three ways brands can bolster their social campaigns (Part 1)
All the gear, no idea?
The Determinists versus The Probabilists: Why consumers are moving targets for brands
The New Deal on Data – A Great Deal to Think About
What everyone wants this Christmas
Changing consumer christmas shopping habits and what this means for retailers
Safeguarding the 21st century’s most precious asset
Optimising online advertising using your offline infrastructure
The Power of Smart Data
Marketing Lessons from The Beautiful Game
Crossing the line: Data’s role in building more connected marketing campaigns
Why CMOs must feel like orchestra conductors
Which DMP is right for me?
Just One Chance. The no.1 Lesson for Brands
The Benefits of Direct Match (Collaborative) Targeting
Cross Channel Marketing Platform
Great Content Marketing = Relevance and Reach
Why marketers must use data to achieve a customer centric view
Digital Differentiation – Exposing the True Brand
Marketing in the Moment and Beyond
Breaking down communications barriers – how telcos cope in a big data world
Marketing Teams Lacking Confidence In Big Data Analysis
How smarter data use can revitalise charities
How Big Data Analytics Transforms Impulse Buyers Into Loyal Customers
Big Data – Removing the peel to uncover your segments
Big data, personalisation and insurance: Cutting through the clutter to reach consumers clearly
Technology and Big Data. Reducing Risks and Increasing Relevancy
Making Sense Of Big Data
When Acxiom Explored The Frontiers Of Big Data
Data Balancing – The Yin Yang of 21st Century Commerce
The Masters of Monetisation
Five steps for making big data a big deal for your brand
Digital Data Monetisation