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Media data platform

Making brands first-party data rich from day one

Media data platform Media data platform

Acxiom, Kinesso and Treasure Data to make B2C marketers first-party data rich, for a new era of marketing

A successful transition to a first-party data strategy is vital for brands looking to acquire customers. This requires a complete overhaul in how data is used for prospecting in marketing.

MDP enables brands to:

  • Connect & Integrate customer data to build the right audiences: Assembling data from first, second and third-party data sources, online and offline, finding overlaps, creating audience stacks split by behavioural and geo-demographic characteristics for specific campaigns and tasks
  • Extend and execute: The MDP builds on the audiences created, to improve reach, using both seed audiences or audience characteristics to optimise execution and the mix of media selected, to maximise the return on investment on media spend

 

Your world-class customer acquisition engine

The MDP solution combines:

  • Privacy-compliant data assets from Acxiom InfobaseⓇ to help enrich a brand’s own first-party customer data.
  • Customer Data Platform (CDP) technology from Treasure Data, enabling marketers to connect, analyse and interpret disparate data silos to fuel marketing insights and personalisation
  • Kinesso media expertise, with access to Mediabrands agencies for activation
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Our recent press release

The MDP solution enables B2C marketers to continue to reach the right prospects in the right channels for marketing acquisition use cases, regardless of the planned deprecation of the third party cookie. The MDP does this by leveraging brand’s first party data safely and securely, reducing their reliance on third-party data over time.

How a leading motor company leveraged CDPs to drive media optimisations

With the help of Acxiom and other IPG agencies, this global automotive leader was able to connect the dots for their marketing teams, achieve data transparency, optimise media execution, and improve ROI and measurement.

Solution benefits

  • Find the right audiences

  • Build a first-party data asset

  • Drive marketing efforts with real customer insight

  • Bridge the technology gap, as third-party cookies deprecate

  • Take ownership of customer intelligence and modelling

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