Create a Winning Identity Strategy
By delivering experiences that matter, across all channels, you can wow your customer and prospects while staying ahead of regulations and ahead of your competition.
Acxiom Identity Builder™ offers flexible match logic and configurable identity rules to tailor a first-party identity graph to your unique brand requirements to drive more accurate engagement while supporting key use cases as third-party cookies become obsolete.
Acxiom Identity Builder™, the cornerstone of Acxiom Real Identity™, powers enterprise identity graphs that hold all the identifiers that correlate with individual people. It combines digital and offline first-party data to inform the single customer view.
Know your customer across touchpoints, devices, and channels. Every time.
Comply with CCPA, GDPR, and future regulations with a real-time API enabling authentication, look up, and removal.
Flexibly balance precision versus reach across optimal contact touchpoints based on specific use cases.
See how Identity Builder allowed one automaker to increase customer engagement and generate $50 million in additional conversions.
An overview of challenges and key questions for marketers to ask to assess their own requirements for an identity solution.
DownloadBy delivering experiences that matter, across all channels, you can wow your customer and prospects while staying ahead of regulations and ahead of your competition.
Real Identity enables the world’s biggest brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences.
Acxiom powers exceptional experiences everywhere by providing companies with the broadest access to ethically sourced data around the world.