Optimise Your Omnichannel Marketing Strategies
We help 5 of the 10 top retailers deliver great customer experiences
Retail
Retail Challenges
The customer journey has changed dramatically over the course of the digital age, especially for retailers and CPG companies. The days of customers buying the vast majority of products in-store is shifting, and online shopping is becoming more of the norm. With that, there are now more consumer channels, devices and outlets for you to reach them with your message
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Declining Footfall
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Connecting Online and In-Store Experiences
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Cost of Physical Retail Stores Vs Revenue Generated
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Transformation of Physical Stores
Our Key Solutions
Acxiom’s solutions and services enable you to deploy the data foundation required for omnichannel marketing
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Acquire Profitable Customers
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Improve Marketing at Every Touchpoint
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Convert Your Competitors’ Most Valuable Customers
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Reactivate Customers Intelligently
Acquire Profitable Customers
Reach the right audiences by using a unified customer data layer to power robust acquisition analytics
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Understand and identify the highest value audiences for customer acquisition targeting
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Improve response rates while controlling customer acquisition costs
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Identify and suppress consumer segments with marginal lifetime value
Improve Marketing at Every Touchpoint
Improve audience creation, targeting, and measurement with omnichannel integration of data sources in a privacy-compliant manner
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Improve customer engagement and satisfaction by optimising customer portraits based on interactions across channels
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Measure the performance of your digital campaigns, for both online sales and in-store transactions
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Increase speed-to-action with a complete view of the customer across your marketing ecosystem
Convert Your Competitors’ Most Valuable Customers
Identify audiences outside your customer database that have a preference for shopping at specific competitors
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Tap into rich consumer audiences who are losing their preferred shopping outlet due to store closings, bankruptcy, etc.
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Increase your market share by introducing your brand to new audiences
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Present timely and relevant offers
Reactivate Customers Intelligently
Increase revenue and lower customer acquisition costs by getting up-to-date contact and buying behaviour information for lapsed customers
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Reactivate lapsed or infrequent shoppers with relevant, timely offers, such as new products aligned to need or affinity
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Leverage current in-market shopping behaviour to understand who’s transacting in your categories, but not with your brand
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Target high value segments that have transacted with your brand and provide offers to encourage incremental transactions
Make Smarter Marketing Decisions
Apply insights to inform marketing strategies and execution
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Acquire customers more efficiently by suppressing existing customers and loyalty members from digital campaigns
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Drive more frequent purchases by targeting recent purchasers with relevant upsell and cross-sell offers across all digital channels
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Coordinate messaging to welcome new customers, introduce them to the brand, and understand their preferences
Our Expertise
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Identity Resolution
Recognising consumers across channels and devices with high levels of accuracy
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Data Stewardship
Managing data ethically, securely, and within legal boundaries using tools, processes, and systems designed to protect your customers and your brand
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Audience Curation
Over 45 years of experience curating audiences for relevant interactions
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Complete Customer View
Enabling great customer experiences by solving for a complete customer view at the data layer
Resources
Products And Services
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Acquire and Grow Customers
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Activate Data Across Channels
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Validate & Enhance Customer Data
