Retail
At a time when brands are competing for consumers’ time and attention, getting the consumer experience right sets brands apart from their competitors. Acxiom’s retail solutions and services help brands create and deliver hyper-relevant, personalized experiences for improved CX and ROI.
Retail industry Challenges
At a time when brands are competing for consumers’ time and attention, getting the consumer experience right sets brands apart from their competitors.
Our Key Solutions
Acxiom’s solutions and services enable you to deploy the data foundation required for omnichannel marketing
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Acquire and Retain Profitable Customers
Reach the right audiences by using a unified customer data layer to power robust acquisition and retention insights, campaigns and analytics
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Understand and identify the highest value audiences for customer acquisition and relationship marketing targeting
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Improve response rates while controlling customer acquisition and CRM costs
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Identify and suppress consumer segments with marginal lifetime value
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Improve Marketing at Every Touchpoint
Improve audience creation, targeting, and measurement with omnichannel integration of data sources in a privacy-compliant manner
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Improve customer engagement and satisfaction by optimizing customer portraits based on interactions across channels
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Measure the performance of your digital campaigns, for both online sales and in-store transactions
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Increase speed-to-action with a complete view of the customer across your marketing ecosystem
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Convert Your Competitors’ Most Valuable Customers
Identify audiences outside your customer database that have a preference for shopping at specific competitors
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Tap into rich consumer audiences who are losing their preferred shopping outlet due to store closings, bankruptcy, etc.
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Increase your market share by introducing your brand to new audiences
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Present timely and relevant offers
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Reactivate Customers Intelligently
Increase revenue and lower customer acquisition costs by getting up-to-date contact and buying behavior information for lapsed customers
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Reactivate lapsed or infrequent shoppers with relevant, timely offers, such as new products aligned to need or affinity
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Leverage current in-market shopping behavior to understand who’s transacting in your categories, but not with your brand
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Target high value segments that have transacted with your brand and provide offers to encourage incremental transactions.
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Thought Leadership
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Data matters. That's hardly surprising.
What are the three fundamentals every data-driven marketer should do to achieve a truly data first marketing strategy:
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The State of Retail
It feels like it happened overnight; the way consumers interact with your brand has radically changed.
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Reimagining Retail: Improve Customer Experiences Using Data
Understand the necessary steps to meet rising customer expectations
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Why is data-driven marketing so hard?
Get the right data. Get the data right. Use it in the right way.