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Retail

At a time when brands are competing for consumers’ time and attention, getting the consumer experience right sets brands apart from their competitors. Acxiom’s retail solutions and services help brands create and deliver hyper-relevant, personalized experiences for improved CX and ROI.

Watch the State of Retail Marketing

Declining Footfall
Connecting Online and In-Store Experiences
Cost of Physical Retail Stores Vs Revenue Generated
Transformation of Physical Stores

Acquire and Retain Profitable Customers

Reach the right audiences by using a unified customer data layer to power robust acquisition and retention insights, campaigns and analytics

Understand and identify the highest value audiences for customer acquisition and relationship marketing targeting

Improve response rates while controlling customer acquisition and CRM costs

Identify and suppress consumer segments with marginal lifetime value
Improve Marketing at Every Touchpoint

Improve audience creation, targeting, and measurement with omnichannel integration of data sources in a privacy-compliant manner

Improve customer engagement and satisfaction by optimizing customer portraits based on interactions across channels

Measure the performance of your digital campaigns, for both online sales and in-store transactions

Increase speed-to-action with a complete view of the customer across your marketing ecosystem
Convert Your Competitors’ Most Valuable Customers

Identify audiences outside your customer database that have a preference for shopping at specific competitors

Tap into rich consumer audiences who are losing their preferred shopping outlet due to store closings, bankruptcy, etc.

Increase your market share by introducing your brand to new audiences

Present timely and relevant offers
Reactivate Customers Intelligently

Increase revenue and lower customer acquisition costs by getting up-to-date contact and buying behavior information for lapsed customers

Reactivate lapsed or infrequent shoppers with relevant, timely offers, such as new products aligned to need or affinity

Leverage current in-market shopping behavior to understand who’s transacting in your categories, but not with your brand

Target high value segments that have transacted with your brand and provide offers to encourage incremental transactions.

Data matters. That's hardly surprising.

What are the three fundamentals every data-driven marketer should do to achieve a truly data first marketing strategy:
The State of Retail

It feels like it happened overnight; the way consumers interact with your brand has radically changed.
Reimagining Retail: Improve Customer Experiences Using Data

Understand the necessary steps to meet rising customer expectations
Why is data-driven marketing so hard?

Get the right data. Get the data right. Use it in the right way.

Experiences that Matter

By delivering experiences that matter, you can help the digital disruption work in your favour, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.