Optimise Your Omnichannel Marketing Strategies
We help 7 of the 10 top retailers deliver great customer experiences
We help 7 of the 10 top retailers deliver great customer experiences
The customer journey has changed dramatically over the course of the digital age, especially for retailers and CPG companies. The days of customers buying the vast majority of products in-store is shifting, and online shopping is becoming more of the norm. With that, there are now more consumer channels, devices and outlets for you to reach them with your message
Acxiom’s solutions and services enable you to deploy the data foundation required for omnichannel marketing
Reach the right audiences by using a unified customer data layer to power robust acquisition analytics
Improve audience creation, targeting, and measurement with omnichannel integration of data sources in a privacy-compliant manner
Identify audiences outside your customer database that have a preference for shopping at specific competitors
Increase revenue and lower customer acquisition costs by getting up-to-date contact and buying behaviour information for lapsed customers
Building on many years of experience implementing market leading campaign technologies has equipped Acxiom better than anyone else to meet the challenges facing organisations embarking on technology implementation
Apply insights to inform marketing strategies and execution
Recognising consumers across channels and devices with high levels of accuracy
Managing data ethically, securely, and within legal boundaries using tools, processes, and systems designed to protect your customers and your brand
Over 45 years of experience curating audiences for relevant interactions
Enabling great customer experiences by solving for a complete customer view at the data layer