Win the Battle For Consumer Attention
Cut through the noise and make your brand stand out by making every interaction relevant for consumers.
Personalise Communications
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Increase Conversion Rates
Improve campaign performance by using data to optimise what you say and when you say it.
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Maximise Share of Wallet
Create deeper relationships with customers by rewarding their loyalty everywhere they engage.
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Deliver Seamless Experiences
Connect interactions across channels and devices to create experiences that set you apart from the competition.
Use Case Examples
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Content Optimisation
Use data to tailor content and messages delivered via email, direct mail, websites, mobile apps, addressable TV, and digital ads.
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Next Best Product
Increase upsell and cross-sell by presenting customers with new opportunities based on their past purchase history.
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Customer Lifecycle Marketing
Optimise engagement based on customer status, loyalty program membership, lifetime value, channel preference, and more.
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Cross-Channel Retargeting
Engage consumers with relevant messages based on prior brand interactions on another channel.
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Sequential Cross-Device Messaging
Deliver messages in a choreographed sequence even when consumers use multiple devices on the path to purchase.
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Contact Centre Optimisation
Provide the best possible experience by helping service agents recognise your best customers.
Products And Services To Help You
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Audience Cloud
Provides access to Acxiom data through a self-service tool that supports segmentation, modelling, media planning, and distribution.
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Analytics & Measurement Services
Uses the latest methodologies and technology to measure performance, model audiences, and improve omnichannel results.
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Data Packages
Help you quickly find audiences for your digital campaigns through packages optimised for seasonal events, enthusiasts, and more.
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Data Strategy & Architecture Services
Helps you define a data strategy and roadmap that connects all your data for seamless people-based marketing.