Automotive

Deliver a Connected Automotive Experience

We help 8 of the top 10 automotive OEMs drive strategic growth by maximising returns from shifts in consumer data, changing product usage, and innovation in adtech and martech.

Automotive Challenges

With OEMs facing the prospect of the overall marketplace moving ever closer to peak demand and increasingly tough competition coupled with the changing purchase habits of the consumer, the automotive industry is under pressure to innovate with new products and technologies and explore new markets.

Our Key Solutions

Acxiom can optimise your data to enable more relevant people-based marketing strategies for your brand and automotive partners

Increase Lead Quality and Quantity

Find more qualified leads and a larger quantity of prospects with stronger data analytics and identity resolution capabilities

Improve Engagement Throughout The Customer Journey

Create an end-to-end customer experience solution by optimising customer portraits through identity resolution, customer journey mapping, and media analysis

Learn More About Your Customers and Prospects

Understanding the characteristics, lifestyles and drivers of your customers and prospects is essential for any successful marketing campaign or effective person-level CRM strategy.

Industry Leader in Identity Resolution

Recognising consumers across channels and devices is key to people-based marketing. Forty-five years of identity resolution experience empowers us to recognise and evaluate the auto data explosion now and in the future.

Enable Marketing Technology

Building on many years of experience implementing market leading campaign technologies has equipped Acxiom better than anyone else to meet the challenges facing organisations embarking on technology implementation

Enabling marketing technology and data integration with Adobe Campaign and Acxiom Experience Platform

Achieve a 360° view of customers and vehicles

Our analysis of customer and vehicle information is quick, giving you ownership data with expedited access to insights, which includes their communication preferences for higher levels of response and completions.

Our Expertise

Resources

Products And Services