Increase Sales Lift
Improve performance by targeting the prospects and customers most likely to respond to your offers.
Reach People, Not Proxies
Move beyond silos and take a people-based approach to engaging your audience across channels and devices.
Reduce Inefficiency and Waste
Maximise returns and protect your brand by focusing spend only on your intended audience.
Use data from CRM, email, and point-of-sale systems to target customers with cross-sell and upsell offers online.
Remove past purchasers from your digital new customer acquistion campaigns.
Reach the same audience throughout customer journeys that span multiple channels and devices.
Share audience data with marketing partners in a privacy compliant way to build audiences from second-party data.
Find and reach a broader universe of consumers who resemble your best customers.
Use scoring and modelling techniques to focus your spend on the consumers most ready to buy.
Engage audiences on the channels and devices they prefer to use when interacting with your brand.