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Google & Cookieless News

As the digital marketing ecosystem faces disruptive changes related to third-party cookie deprecation, Acxiom offers perspectives and insights for how this is impacting marketing today and tomorrow.

Google & Cookieless News

Digital marketing shifts continue to flood the industry

With the recent Google announcement related to changes hitting marketers in 2022, brands must prepare to navigate this change. Acxiom provides perspectives and approaches to help brands ready for this shift, while continuing to advocate for a balanced and respectful approach to marketing that enables brands to build trust with people that delivers value and engaging experiences.

Our Point of View on the Recent Google Announcement

IPG’s Arun Kumar offers his take on the news and how IPG agencies will be prepared to help brands navigate this change, while continuing to advocate for a balanced and respectful approach to marketing that delivers value to individuals and businesses and respects people’s rights.

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Acxiom Digital Thoughts: IDFA and Cookieless

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