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The Evolution of the Decisioning Landscape

Understand the data and technologies that drive real-time interaction management (RTIM) and intelligent decisioning; and build hyper-personalised, next-best-experiences for British Gas’ customers, everywhere.

Acxiom Provides the Data Foundation for the World's Best Marketers

Real-time insight, for relevant interaction

In today’s marketplace, having access to real-time insight for intelligent decisioning is make-or-break to build stand-out experiences that meet customer expectations.

From data to technology, we’ve outlined the considerations and foundations British Gas needs to know, to deliver real-time decisioning fast, and support seamless customer journeys across every touchpoint.

Make the Right Decision: Learn More

British Gas: Join our customised workshop, intelligent decisioning for a frictionless CX

EXPLORE THE CX BENEFITS FOR BRITISH GAS: TRANSFORM YOUR PROCESS IN 1 HOUR 

Whether you’re enhancing legacy tech, or considering deploying new technology, this 1 hour session will explore how you can:

BRITISH GAS, PLEASE JOIN OUR WORKSHOP ON INTELLIGENT DECISIONING FOR A FRICTIONLESS CX

  • UNLOCK HYPER-PERSONALISED, NEXT-BEST-EXPERIENCES

    How to make the most of your 1st party data relationships

  • ALIGN PROCESS AND TECHNOLOGY

    Explore how data-led decisioning technology powers impactful, real-time interactions.

  • OPTIMISE MARTECH

    Integrate and bridge data and technology (legacy or new) for true value.

  • MAXIMISE RESOURCE

    Streamline technology and process, so British Gas can focus on value-add tasks.

Please join our workshop on intelligent decisioning for a frictionless CX

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THE MARTECH SUPPORTING REAL TIME INTERACTION MANAGEMENT

CDPs are an integral MarTech element, supporting real-time-interaction management and decisioning. Here, Acxiom and Boxever outline how CDPs - and the wider decisioning landscape - have evolved, and where organisations today should begin, to build truly standout customer experiences.