The automotive industry has long been a leading innovator, and many breakthroughs over the last century have been linked to automotive innovations in tech, style, selling technique and brand strategy. So, it will come as no surprise then that when factories and dealerships were forced to close in the wake of the COVID-19 pandemic, the industry quickly confronted that disruption head on and changed how cars are designed, built, marketed, sold and serviced. Automotive market disrupters have cut out the dealer network and enabled shoppers to choose different types of purchase options such as subscription models that cover everything from maintenance to insurance by mile, placing a huge amount of pressure on traditional dealership model marketing efficacy to engage and deliver new car buyers.
But it’s not all doom and gloom. As the economy recovers, a healthy amount of innovation such as electric vehicles and competition with a variety of new service and product offerings means there is light at the end of the tunnel for the industry. Good news, if OEM marketing departments are going to meet the digital expectations of the new generation of car buyers. So, how can Auto marketers jump start their data driven strategy and drive their customer experience into the new era?
- Learn More
Find how Acxiom, MullenLowe Profero and Treasure Data partner to deliver best in class end to end owned channel personalisation.
- Learn More
Read Acxiom’s latest white paper in collaboration with Reuters “The Future of Automotive Retail is now”
- View Case Study
Find out how Subaru implemented a Treasure Data CDP using predictive scoring, machine learning, AI, and personalisation to transform CX
Register for our upcoming webinar “Jump start your data driven marketing journey”.
- Watch Video
Learn about how Acxiom Data solutions drives personalisation for Ford