Data Strategy and Architecture Services
As Your Trusted Adviser, Acxiom Marketing Services Helps You Define a Data Strategy and Roadmap That Connects All Your Data For Seamless People-Based Marketing
Tailored to meet the unique business needs of individual industries, our marketing solutions bring together data, technology, analytics, strategy and delivery services for greater reach, revenue and return.
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The True ROI Of Marketing Technology
Our next-generation marketing solutions enable you to understand the true ROI of your marketing technology tools and partnerships, identify wasted media spend, and determine where to re-invest for improved marketing.
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Strategy Into Action For Advanced Omnichannel Marketing
As your roadmap unfolds, we help address key business needs and translate your strategy into actionable steps to advance your omnichannel marketing.
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Optimised For a Data-Driven World
Our strategic advisers, with decades of industry experience, can help you with customer journey mapping, data privacy and governance, and train your teams for tomorrow’s digitally-infused and data-driven marketing world.
When you partner with Acxiom for your Next-Generation Marketing Strategy and Roadmap, we’ll spend time analysing your entire organisation’s data, technology, partnerships, measurement, and organisational readiness to provide the following actionable plan:
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Future State Vision
A clear description of capabilities and benefits of your Next-Generation Marketing capabilities and programs.
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Gaps and Recommendations
A report that explains gaps and the recommended changes and optimal solutions to address those gaps.
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Business Case for Change
An analysis of the recommendations and a clear business case for how the recommended changes will improve Marketing ROI.
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Strategic Roadmap
A schedule for implementing all recommendations with specific durations and program owners within your organisation.
