skip to main content

Data Strategy and Architecture Services

Data Strategy and Architecture Services Data Strategy and Architecture Services

As Your Trusted Adviser, Acxiom Marketing Services Helps You Define a Data Strategy and Roadmap That Connects All Your Data For Seamless People-Based Marketing

Tailored to meet the unique business needs of individual industries, our marketing solutions bring together data, technology, analytics, strategy and delivery services for greater reach, revenue and return.

  • The True ROI Of Marketing Technology

    Our next-generation marketing solutions enable you to understand the true ROI of your marketing technology tools and partnerships, identify wasted media spend, and determine where to re-invest for improved marketing.

  • Strategy Into Action For Advanced Omnichannel Marketing

    As your roadmap unfolds, we help address key business needs and translate your strategy into actionable steps to advance your omnichannel marketing.

  • Optimised For a Data-Driven World

    Our strategic advisers, with decades of industry experience, can help you with customer journey mapping, data privacy and governance, and train your teams for tomorrow’s digitally-infused and data-driven marketing world.

When you partner with Acxiom for your Next-Generation Marketing Strategy and Roadmap, we’ll spend time analysing your entire organisation’s data, technology, partnerships, measurement, and organisational readiness to provide the following actionable plan:

  • Future State Vision

    A clear description of capabilities and benefits of your Next-Generation Marketing capabilities and programs.

  • Gaps and Recommendations

    A report that explains gaps and the recommended changes and optimal solutions to address those gaps.

  • Business Case for Change

    An analysis of the recommendations and a clear business case for how the recommended changes will improve Marketing ROI.

  • Strategic Roadmap

    A schedule for implementing all recommendations with specific durations and program owners within your organisation.

Contact Us to Get Started

By delivering experiences that matter, you can help the digital disruption work in your favour, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.