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Partner Audiences: Leverage Partners for Unique Behavioural Insights
Partner audience indicators accurately predict likely brand affinity, preferences, and behaviour
Partner Audiences provide uniquely insightful behavioural and attitudinal indicators developed in partnership with select data providers who meet requirements for ethical data use. Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements.
With Acxiom Partner Audiences, marketers can:
Accurately predict likely brand affinity and preferences
Act immediately as models require little configuration
Fuel more personalised engagement based on actionable insights
Products and Solutions to Help You
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Learn MoreData Packages
Help you quickly find audiences for your digital campaigns through packages optimised for seasonal events, enthusiasts, and more.
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InfoBase
The most comprehensive source of consumer information in the UK offering insight and targeting on approximately 40 million individuals.
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Activate Data Across Channels
We deliver your audience data to your preferred marketing platforms and partners, dramatically simplifying the process of managing omnichannel campaigns. Engage us to put an end to frustrating silos that stand between you and your customers.
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Unify Offline and Digital Data
Through our industry-leading identity resolution capabilities and extensive integrations we enable you to unify more data from more sources than anyone.
