skip to main content

Why Brands Need To Embrace Data Connectivity

  • Jed Mole

    Jed Mole

Created at March 11th, 2015

Why Brands Need To Embrace Data Connectivity

Jed Mole, European Marketing Director at Acxiom takes a look at marketing ‘from the other side’ and why marketers need to embrace the concept of “data connectivity”, to transform the customer experience.

Read more at http://www.cmo.com/articles/2015/2/27/why_brands_need_to_e.html