Jed Mole

July 25, 2017

Consumers have embraced digital and today crave personalisation; personalisation that marketers can deliver.

But today, as we interact, socialise and buy more in the digital space, our ability to enjoy high standards of personalisation is at risk. Extreme views and misconceptions around data and especially its use for marketing purposes are threatening to seriously curtail marketers’ ability to deliver great personalisation and a great customer experience.

The video infographic below explores the key factors that marketers must consider in the ethical use of data; not only to ensure they use data effectively, but to ensure consumers gain a balanced view of data to understand how it’s used for marketing purposes and how it can be of benefit to them.