"I am aware of the value a CDP will deliver to our business"

"We've recently implemented a CDP internally"

"We’re in the process of looking at various Customer Data Platform vendors"

"Our existing Marketing tech stack meets all of our IT and Marketing needs"

"I know what Identity Resolution is and I understand how it can change the way we do marketing"

"We have begun to explore various Identity Resolution Solutions in the marketplace"

"We're currently connecting our 1st party cookie data to our known customer level data (name, address, age…) through a persistent ID "

"I’m more interested in a 3rd party identity rather than 1st party"

"We’re getting the full value from our existing Martech and Adtech platforms"

"We have a vision and roadmap of how our data and technology solutions will evolve over the next 3 years"

"We’re about to undertake a transformational project and have secured internal buy-in"

"We’re able to seamlessly manage our customer experiences and our communications strategy"