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Shell Liu serves as General Manager, Greater China at Acxiom. With more than 15 years of marketing, media and digital experience, Shell Liuwho joined Acxiom China in 2018has a proven track record of utilizing strategic approaches and accelerating growth of businesses in the ever-changing market. Shell leads a team responsible for strategic consulting, partnership management, consumer engagement execution and platform relationships for a wide range of clients in the retail, cosmetics, consumer goods and electronics industries. Shell lives with her family in Shanghai.