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Nancy Song serves as Managing Director, Greater China at Acxiom. Nancy leads a team responsible for strategic consulting, partnership management, consumer engagement execution and platform relationships for a wide range of clients in the retail, cosmetics, consumer goods and electronics industries.

Since joining Acxiom China in 2015, Nancy has combined her deep knowledge in digital marketing, loyalty management and consumer journeys with her expertise in omnichannel engagement to help brands transform their data-driven marketing programs.

Nancy holds a bachelor’s degree in economics from Huaqiao University and is an MBA student at Hong Kong University. She lives in Shanghai with her family.