Lulu Guinness Case Study – improving customer insights for better business decision-making

Heathrow’s Incredible Customer Experience – eBook

[eBook] Four Fundamentals of Data-Driven Customer Experience

DMA Customer Engagement 2016

Boosting Business Performance in Publishing

Big Data Evolution

Ad Campaigns Reimagined

The Real Customer Journey Revealed

Delivering Value in the Data Exchange

The Science Behind How Online Ads Drive Sales (Online and Offline)

Data Onboarding – Linking Online & Offline Marketing

Big Data Big Deal: Five Steps To Identifying The Most Valuable 5% Of Your Data

Personalisation: Hanging in the Balance

Data Monetisation by Design: Five Steps To Plan For Success

Forrester: Solving The Cross-Platform Targeting Riddle