How the right data connections can enhance the customer experience
The term “customer journey” is broken
That may sound like a bold claim, but it\’s one rooted in a deep level of insight. The need for brands to understand the customer journey through their product and service experience has been widely heralded as a fundamental component of marketing for years. Yet the journey’s true value remains something of a mystery. Moreover, the strategy behind this stock phrase is usually overlooked or mishandled by many marketers.
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