DMA Customer Engagement 2016 Research

Bringing you the latest 2016 research on Customer Engagement from the DMA and co-sponsored by Acxiom.

The research was independently conducted by The Future Foundation and while relevant to all, it features questions that retailers in particular will find of interest, especially around the importance of being relevant.

Today, more than ever in this ‘noisy world’, it’s important to listen to the customer and this report gives both confirmations of long-held theories and highlights some surprising new ones. This report can help you put your customer first and can help you drive better customer engagement and better results. Acxiom’s vision is to drive relevance in marketing by making it easy and safe to activate data anywhere, we think we can help you on your journey, we’d love to talk more.