DMA Financial Services

Bringing you the latest 2016 research on Customer Engagement from the DMA and co-sponsored by Acxiom.

The research was independently conducted by The Future Foundation and while relevant to all, it features questions that those in Financial Services in particular will find of interest, especially around the importance of being relevant. A nice follow up to the piece in retail which launched earlier this year.

A highlight from this research shows that customers are very loyal to their banks – 40% of people have never changed banks. The key to building upon this loyalty lies in making customer interactions seamless, flexible and intuitive. Read on to see how FS brands can engage their customers.