“What would classic, pre-internet ads look like in the modern, multichannel world?
TV alone has become considerably more complicated, and that’s without considering the online, mobile and social mediums. Today, brands need to be smarter. You have a vast amount of data at your disposal. It presents a challenge – but also a big opportunity. Great creative still matters, and so does making an emotional connect with your audience, but the activation differs.
In this report we investigate what it might take for five of the most memorable UK TV ads from a pre-internet age to work today. We draw on fresh consumer research, looking into the kind of emotional impacts that are most likely to lead consumers to engage with brands. We share four key takeaways for media and marketing experts. We also explore current consumer frustrations within modern marketing and test which of our favourite pre-internet ads are actually the most remembered and enjoyed.
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