Data governance has shot up the political and corporate agenda in recent years. As a result, businesses need to closely examine how their data is captured, stored and used across every customer touchpoint.
Protecting consumer privacy is at the heart of everything we do at Acxiom. As a global industry thought leader on privacy issues, we strive to help our clients build mutually beneficial customer relationships with solutions that foster compliance with consumer expectation, privacy policies, laws and regulations.
Acxiom has a team of privacy specialists who can consult with you about compliance strategies and help you put best practices into action. These initiatives help build trust into your brand equity and widen the remit of data governance from simply consumer protection to consumer advocacy and trust.
Acxiom is a member of the Direct Marketing Association, is part of the Information Commissioner’s Office (ICO) recent Personal Information Promise initiative and hosts ongoing privacy briefings at the House of Commons for government and industry