• Data and Database ManagementData & Database Management

    Acxiom have been helping clients to acquire new customers and build and manage databases for over 40 years, and have built up the strongest data assets and capabilities available in the UK market to achieve great results.

    Acquiring new customers is fundamental to growing your business. With the largest volume of actual consumer data in the UK, a vast choice of selection cirteria for accurate targeting across all direct marketing channels, clever use of profiling and modeling tools, all of these capabilities can be linked together to meet your specific requirements.

    To succeed, you need to ensure your customer acquisition activity:

    • Is highly targeted to find your best prospects
    • Of a high quality to avoid waste and brand damage
    • Is clearly measureable to hit cost per acquisition targets

    • Buying and Renting Data
      Acxiom has over 40 years experience in helping companies build greater customer insight and delivering tailored consumer targeting from its market leading lifestyle databases.
      • Buying and Renting Data
        Acxiom’s data rental solutions provide the highest quality precision targeting that deliver responsive prospects for all major channels.more
      • Data Solutions
        Long term, or continuous, customer acquisition requires more powerful solutions in order to keep generating the new leads that meet your targets.more
      • Collection Methods
        Collecting the right data from potential prospects and existing buyers is essential in order to drive up sales and maximise customer retention.more
    • Data Enhancement
      Enhancing your database with better information fuels the ability to make informed business decisions about strategic marketing and gives you the leverage to target customers and prospects with much more precision.
      • Consumer Data Insights
        Adding depth to your marketing database through multidimensional insight is critical in this age of channel-hopping consumers.more
      • Consumer Spending Power
        Acxiom has developed a suite of data solutions, InfoBase-X Affordability, aimed at understanding consumer spending potential.more
      • Channel Optimisation
        Acxiom’s channel enhancement data solutions will help you populate your database with the information you need to contact customers via all channels.more
      • Customer Segmentation
        Customer segmentation solutions enable you to take your insight a step further with deeper understanding of your existing and prospective customers’ demographic information, lifestyle and buying behaviour, so you can analyse your marketplace more thoroughly and accurately.more
      • Catchment Area Analysis
        Acxiom’s Geospatial Insight tools can help you maximise the opportunity of every strategic geographical decision you make using powerful location-based data to provide unique insight into the UK population.more
    • Data Quality & Integration
      As companies engage with an ever-increasing range of media channels the challenge to build a single customer view with accurate data becomes more complex, yet if your goal is providing real-time marketing, sales and service, this dynamic view is a must.
      • Data Quality
        Data quality is key when it coming to ensuring that marketing maximises every potential sales opportunity and customer communication.more
      • Customer Data Integration
        Customer data integration (CDI) is the single most important ingredient in maximising the value of every marketing interaction and communication.more
    • Information Management Services
      Our comprehensive solutions entail server hosting, storage, data protection network management and security/compliance for some of the most recognised global brands.
      • Information Management Services
        Information is exploding at unprecedented rates. Increasingly, companies are relying on growing information repositories to improve business decisions and financial results.more
      • Security Management
        Protecting against security breaches is serious business. Acxiom manages and protects some of the world’s largest repositories of consumer data.more
      • Server Solutions
        Reduce costs, deploy services on-demand, and mitigate risk with Acxiom’s leading utility server, storage and data protection services.more
      • Storage Solutions
        Companies need more than just storage. They need storage solutions that accommodate full server access, while providing regular, secure backups and ample growth capabilities.more