One of the biggest issues facing online marketers is engagement. With consumers increasingly in the driving seat when it comes to what and when they want to receive advertising, brands have to become ever more sophisticated in the way they select their key audiences, shape their messaging and deliver its content.
Integrated and relevant online communications improves brand recognition, gives more power to your messaging and heightens return on investment. Acxiom’s specialist online division provides consultative support backed by leading email platforms, website personalisation techniques and targeting tools. With a deep understanding of the science of response, Acxiom creates online experiences that provide a more meaningful connection to consumers. In turn that creates real insight as to how digital media work together and how each can be individually improved to achieve ongoing campaign success.
PersonicX Onliners
PersonicX Onliners enables marketers to recognise the full potential of their digital marketing strategy and has been built using Acxiom’s exclusive survey data about internet usage together with key insights from InfoBase Lifestyle Universe. By creating 24 distinct cluster groups with individual online behaviour, marketers can understand more about how customers’ use email and the internet together with their preferences when it comes to communicating and shopping via the web. Click here for Interactive Fan