Creating cost-effective and actionable customer insight is increasingly essential as marketers look to increase campaign performance and campaign relevance. Your customers’ transactional history can only ever tell part of the story but combined with powerful analytical solutions and robust external data, you can create the ability to understand more about customer value and their future buying potential.
Acxiom has deployed its vast data resources and analytical expertise to create a range of powerful off-the-shelf insight solutions that help businesses differentiate customers and understand more about their individual buying behaviour. Each one has been created to help you cut-through today’s complex marketing challenges and is driven by recent extensive data from InfoBase-X Lifestyle Universe combined with specially selected datasets from its ongoing survey programme. They can be effectively applied to your marketing database in isolation or as part of a more strategic analysis service depending on your needs.
Income-X
Income-X is the most up to date and accurate provision of income data for the UK. It provides estimated income for each of GB’s 1.6m postcodes and uniquely is updated annually to reflect changes and fluctuations at a local level as and when they happen.
DemographicsNOWUK
DemographicsNOW UK is a flexible, affordable and actionable online geographical analysis solution. Developed in conjunction with SRC, it gives you all the functionality of a desktop GIS without the heavy maintenance and management costs.