With an increasing number of retail and online distributors, it’s easy for product and service providers to become distanced from their key target markets. However, the need to understand customers and create a direct dialogue with them has never been greater.
Acxiom’s Online Product Registration Programmes helps companies to collect, organise and use all important end- user data to drive CRM, customer insight and one to one communications.
In-product "triggers" such as postcards, surveys or links from instruction leaflets direct customers to an Acxiom hosted online registration site where individual customer data, user-experience feedback and marketplace opinion is delivered to you in real time. Acxiom’s experience in providing a cost-effective end to end product registration solution is second to none. It comes with our leading expertise in customer analytics and provides a fully opted-in database for email marketing and offline communicationsl.
Your data is completely tailored to your individual business needs and is fully managed by Acxiom from day one. The programme includes all the support and tools you need to drive product and market planning together with dynamic campaign technology enabling you to create vital links with your end-user customers.