Customer Information Management (CIM) touches every aspect of your business and enables you to maximise the value of your customer data - from how it’s gathered through to making it meaningful and useful, and distributing it effectively across your organisation. It represents a huge opportunity to realize cost-efficiences and increase the profitability of customer relationships.
CIM is the lynchpin for enabling the most fundamental of all CRM principles - "treating different customers differently" and without it even the best technology is destined to significantly underperform.
Acxiom helps clients successfully address their information management challenges supporting them to achieve a single view of customers and prospects and aligning their data, processes and infrastructures behind a customer-centric business strategy in the following ways:
· Data refinement – moving, restructuring and cleansing data
· Data quality, content and usage – accuracy, content and appropriate data usage
· Customer recognition – the ability to dynamically distinguish customers accurately and consistently through life events (marriage, divorce, etc.)
· Customer data integration – the combination of technology, processes and services to achieve a single, accurate and enhanced view of each customer or prospect across multiple sources of data, databases and business lines
· Data enrichment – the enhancement of data to create a body of accurate, rich and actionable customer information
· Information management processes – the development and implementation of business processes, information systems, information architecture and databases that create, update, delete and distribute information where it’s needed, when it’s needed.