Acxiom’s analytic consultants are experts in helping companies to create actionable customer, prospect and market insights. They can help businesses move from a product-centric approach to one that is customer-centric working across internal departments to create an inspiring new view of product buyers that can reshape marketing strategies and customer communication programmes.
It means you can better anticipate which products and services customers will purchase next – and when, predict the economic potential of households and neighbourhoods and accurately predict their response behaviour.
Acxiom’s key areas of focus include:
Customer insight: Analytics and intelligence that provide insights into customer and prospect traits, trends, behaviours, attitudes and value
Market insight: Analysis and intelligence that provide insight into a specific market segment or geography
Product-level insights – An understanding of the relationship between what is sold to customers and the wider market, using that knowledge to improve return on promotional investment
Channel management – Using innovative analytics, strategy and technology to manage the full mix of marketing communication and distribution channels
Campaign management – Developing campaign management strategies, the tactical deployment of tools and execution techniques