Data quality is key when it coming to ensuring that marketing maximises every potential sales opportunity and customer communication.
Duplicate records, inaccurate spelling of names and addresses and the use of deceased records all add up to wasted mailings, lost prospects and potential brand damage. However, all can be kept to an absolute minimum by passing your data through Acxiom’s Data Quality Audit (DQA) process and utilising our comprehensive Customer Data Integration (CDI) capabilities - including AbiliTec.
We have a range of expert consultants who specialise in helping clients understand data quality issues which can provide tangible cost savings and proactively support areas for improvement. Acxiom’s OPTICX™ reports provide comprehensive quality audits of our clients’ data in an easy-to-read and digestible format, immediately highlighting areas for saving costs.
Gaining a deeper understanding of a customer base by addressing data quality issues lays the ground work for developing a clear return on investment business case. Generically this provides fuel for innovative strategies for future data management and ensures brand protection, whilst more specifically identifying immediate cost savings and improvements in areas such as postal discounts and response rates.