Customers are unpredictable. They may choose to communicate with you by phone first time around, then respond to a direct mail promotion, followed by an enquiry three months later through your website. They move house, get married and change their name - and that can create a fragmented view of their transactional history.
Acxiom has pioneered its own leading integration technology, AbiliTecTM, to help marketers create a single view of customers and minimise the risk of losing track of them at their different lifestages.
Traditional integration technology is based on comparing the similarity of customer records. It can spot discrepancies in name and address information but AbiliTecTM goes much further when it comes to customer recognition. Quite literally it can identify that two distinct customer records with completely different surnames are in fact the same individual. Or recognise the old and new address of recent movers.
The flexibility of AbiliTecTM means it can be used to integrate customers within a single database or across multiple disparate files. In either case, its Recognition Manager can synchronise the customer numbers or codes that are used across an organisation in real time to provide an easy link between duplicate records.
AbiliTecTM’s unbeatable performance in customer data integration
· Enables a single, accurate view of the customer across all enterprise touch points
· Identifies previously ‘impossible’ record matches therefore saves wasted communication costs
· Enables integration of operational and information systems to synchronise business functions around the customer
· Improves customer insight by providing links from individual customer information elements from multiple data sources for specific marketing applications
· Accommodates real-time transactional needs
· Handles large-scale database environments of hundreds of millions of customer records
· Speeds up and simplifies update and maintenance processes for data warehousing